Kiku Sport Academy pünktlich zum Saisonsstart lanciert

Kiku Sport Academy pünktlich zum Saisonsstart lanciert

28 Oktober 2016,   By ,   0 Comments

Die neue Verkaufssaison ist bereits gestartet, und Kiku Hemisphäre Nord erwartet eine Erntemenge von ca. 25.000 Tonnen in Europa und den USA.

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“Einige Anbaugebiete sind noch voll in der Ernte,” erklärt Jürgen Braun, der CEO von Kiku Apples. “Andere wie Washington State waren heuer sehr früh dran. Unser US Partner CMI kommt gerade aus der PMA mit innovativen Verpackungen und Ideen für die Promotion von Kiku, vor allem am Verkaufspunkt. In Europa hingegen sind wir später dran, und die anstehende Messe Interpoma in Bozen ist das Event schlechthin um die Neuheiten zu präsentieren, vor allem bezüglich Promo und Marketing.”

Genau zum Saisonsstart hat Kiku die 1. Ausgabe der Kiku Sports Academy abgehalten, und zwar als “Event im Event” anläßlich des Internatioal Mountain Summit “IMS”, welches seit Jahren von Kiku unterstützt wird.

“Anläßlich der 8.Ausgabe des IMS wollten wir etwas Außergewöhnliches erfinden und eine Info Plattform für junge Athleten anbieten,” so Braun. “Kiku & Sport ist seit immer unsere wichtigste Marketingidee, in der Tat unterstützen wir heute weltweit 2 Dutzend Athleten. Diese jungen Werbebotschafter sind imstande, eine positive Aura rund um die Marke aufzubauen, sie sollen allen Menschen erklären wie gesund und “cool“ es ist, Äpfel zu essen. Wir haben einen rockigen Trailer mit den Kiku Athleten kreiiert, dieser läuft in den Socials und hoffentlich bald auch an den Verkaufspunkten auf und ab:

Nun gibt es mit der Kiku Sports Academy eine Info Plattform für die Youngsters. Ehemalige Athleten erzählten von ihrer Karriere, Experten über Social Medias und andere wichtige Argumente für den Sportler, und Kiku Athletes waren auch dabei um den Info Austausch unter den zirka 80 Anwesenden anzuregen, was viele Komplimente für dieses neue und aussergewöhnliche Format eingebracht hat.”

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Jürgen Braun bei der Kiku Sports Academy in Brixen

Für weitere Informationen:
www.kiku-apple.com


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