Quality and branding is no longer only priority of KIKU-Pool Europe.

Recently big companies joined KIKU, and KIKU®-apples will soon be produced and marketed worldwide. Producer and big marketer of these companies are convinced about strengths of KIKU®: a very attractive, high-eating-quality apple, a fresh brand with the trademark KIKU®, the apple-logo and the slogan “Fresh Apple Emotion”, which help differentiating from competitors in the world and ensure consumer recognition.

The involved companies are:




Present, from left to right:

John and Tim Altham (Sunfruit, New Zealand) - Jeff Wesley (Turners&Growers ENZA, New Zealand) - Thomas Braun (KIKU Ltd, Italy) - John Robson (ANFIC, Australia), Tim Welsh (Columbia Fruit Packers, USA), Luis Braun (KIKU Ltd, Italy - initiator of KIKU) - Andy McGrath (New Zealand), Jim Button (Topfruit, South Africa) - George Poultsidis (KIKU Hellas, Greece) - George Triafillis (KIKU Hellas, Greece) - in background: Benno Neff (see obst ag, Switzerland) - Raphael Sackmann (OGM Oberkirch, Germany) - Vlado Korber and Maria Bukovec (Sadjarstvo Mirosan, Slowenia) - Rainer Wielatt (Salem Frucht, Germany - trades also KIKU-apples of German coop "MaBo") - Marcel Veens (AFFCO, Australia) - Luis Fernandez (Unifrutti, Cile)    -     in front: Jürgen Braun (KIKU Ltd, Italy)

KIKU®-apples will be sold not only in the domestic market of involved companies, but also exported to other countries in South America, Asia and Arabian countries. The forum took place for discussions and resolutions of global marketing strategies, in order to have clear rules for all partner and maximise benefits for the whole supply chain, especially for the end consumer.

The next meetings take place in february 2007:

- in occasion of the IFTA-congress in Hobart (Tasmania, Australia); the CEO of KIKU Ltd., Jürgen Braun, will also present the worldwide concept;

- at specialised fair "Fruitlogistica" in Berlin-Germany.