In 1990 Luis Braun, the South Tyrolean fruit grower, was travelling through Japan when he discovered a branch in a Fuji orchard, which was to lead to KIKU. In the whole world apples from this branch also developed a particularly pleasant and attractive colouring. Today the KIKU trademark and logo is protected throughout the world, with guaranteed recognition through the blue box and logo.
In 1990 Luis Braun, the South Tyrolean apple expert, was travelling through Japan when he discovered a branch in a Fuji orchard. That branch was to lead to the natural mutant called Fuji KIKU®8 Brak(S). In South Tyrol apples from this branch also developed a particularly attractive colouring.
Long years of tests were to follow, in collaboration with research institutes, combined with continuous reconstruction work on the mother trees, all selected with painstaking care and precision. Today the result is consistent plantations, all producing consistently good apples. No wonder if consultants and research institutes have been recommending KIKU for years and fruit growers follow this recommendation all over the world.
Today the KIKU® trademark and logo is protected throughout the world. Its consequent use guarantees both product recognition and traceability.
On the one hand through the KIKU label, which the licensed tree nursery owner puts on every tree. On the other by attractive point of sales presentation.
Recent years have confirmed that our strategy was the right one: demand for KIKU always exceeds current production levels. Advertising for KIKU targeting consumers is continually on the increase to keep pace with increasing production levels.
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KIKU® is a registered trademark, not an apple variety.