Premium brand KIKU® participated for the first time with an own stand at Fruitlogistica, presenting fresh KIKU® apples, the KIKU® and combined promo activities of the 26 global KIKU partners on big displays.
58.000 visitors from 130 countries had the chance to visit also some KIKU partner´s stands, of German OGM Oberkirch, Austrian OPST, Slowakian Bonifructi and Serbian newcomer Delta.
Licensed partners and distributors attended Fruitlogistica and met at KIKU stand for specific meetings to review global strategies and exchange new ideas for promotion of KIKU products. Regional marketing groups coordinate specific activities on a global level, within the Southern Hemisphere producers, but also to develop the marketing in emerging African, Arabian and Asian countries. Lots of importers of those countries visited the KIKU stand and are enthusiasted about the KIKUs to come. American partner CMI already shipped some KIKUs to Hawaii.