The mountain festival IMS presented at the sport fair ISPO Munich 2013 the new title patronage of KIKU and the charity project for the organization IWDR (Ich will da rauf), handing over a cheque of 3.400 Euros.
The International Mountain Summit, which since years takes over the role as initiator within the world of mountains, receives as commonly used for big, international events, a title sponsoring.
The premium apple brand KIKU has secured the right to the use of the name IMS for the next three years. Thus the mountain festival will in future perform as the Kiku. International Mountain Summit.
The acceptance of the IMS title patronage is a logic consequence of the extension of our commitment in the area of sports business. As of late, we are also sponsor of the exceptional climber Adam Ondra and the threefold ice-climbing champion Angelika Rainer. “Thus”, said the directors Thomas and Jürgen Braun full of joy referring to the title sponsoring ”it is an honour for us to be able to be so strongly present at one of the most important mountain events and to take part in the development of the IMS.”
KIKU is since the launching of the IMS by the founders Markus Gaiser and Alex Ploner
a sponsor of the event. “Together with KIKU we opened up new marketing possibilities in the world of mountaineering”, says IMS president and marketing expert Markus Gaiser. „After the University of Innsbruck has attested us in a study a media value of almost 5 million Euro only for the IMS 2011, the brand KIKU will in future be able to increase its high profile thanks to the IMS.“
Another highlight presented at the fair, in occasion of the press conference together with the Prowinter fair, was the charity action started 2012 from IMS and KIKUin favor of the organization IWDR (Ich will da rauf), which helps people with and without handicap, by introducing them to the climbing sport. Angelika Rainer
, triple climbing world champion in ice climbing, was testimonial of the action and handed over the cheque of 3.400 Euros to IWDR.
The ISPO Munich confirmed once again to be the leader of the sport business tradeshows. From the 3rd to the 6th of February more than 2.000 exhibitors presented their products to the 80.000 visitors from 100 different countries. ISPO is from 2012 one of the premium sponsor of the IMS.
The fifth edition of the Kiku. International Mountain Summit takes place in Brixen/Bressanone (Dolomites) from the 17th – 22nd October 2013.