By defeating AEK Athens 3-0 on Sunday 25th September, PAOK gained the top of the league.
"It´s incredible", explains enthusiasted George Poultsidis, president of KIKU Hellas. "Players stopped celebrating the goals exactly in front of the KIKU-banners, we cannot be more lucky!" Video
"KIKU Hellas is not lucky," underlines Jürgen Braun, CEO of the mother company KIKU Ltd. "It´s the result of hard work! George and his team have been able to create good notority in Greece by an excellent job at the point of sale, on wholesale markets and selected supermarkets. Now, with the beginning of the new season, it´s the right timing to increase effort in the creation of brand awareness amongst consumers. Soccer is the sport in Greece, so it´s a natural choice to select soccer, and bet on a great team like PAOK is."
Poultsidis explains: "The number of fans is 1,2 milions, the number of friends on facebook more than 118.000. We have a good capillar effect on Greek market, and we will continue our efforts this season with presentations on point of sale and other innovative ideas. Greek people love the KIKU apple, very attractive ruby-red, crunchy and juicy. And they love the young fresh brand!"
Jürgen Braun adds: "PAOK can also help raising the international profile of the brand, as PAOK plays Europa League. The choice of PAOK is the continuation of the group´s strategy to focus on sports sponsorships. The coming months we will support the estimated 17.000tons KIKU in Europe with other interesting sports like slacklining and various winter sports, like ice climbing and biathlon."
PAOK presents KIKU HELLAS on its website:
Website:
Europe League matches:
1st game: 15th September 2011 PAOK-Tottenham Hotspurs 0-0
2nd game: 29th September 2011 Rubin Kazan (Russia)-PAOK 2-2
3rd game: 20th October 2011 PAOK - Shamrock Rovers (Ireland) 2-1
4th game: 3rd November 2011 Shamrock Rovers - PAOK 1-3
5th game: 30th November 2011 Rubin Kazan - PAOK
6th game: 14-15th December 2011 PAOK - Rubin Kazan
ALL NEWS ON www.facebook.com/kikuapples
DOWNLOAD Eurofruit Magazine Nov/Dec 2011
